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Sell A Wedding Dress

Cookie Policy

Cookies

When you visit our Website we issue a "cookie" file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information. Cookies enable us to: improve the use of our Website; to recognise your computer; to store settings to help facilitate your use of our Website; and to deliver a better and more personalised service.

Some of the cookies we use are essential for the Website to operate and have already been set. You may delete and block all or some cookies from this Website. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our Website.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

Cookies also enable us to better understand what you are interested in based on the pages you visit and the actions you take. This means that the adverts that will be served to you and the emails and offers that you receive from us (if you have consented to these) will be more relevant.

If your computer is cookie enabled we are also able to limit the number of occasions you are exposed to certain display advertisements on our Website (such as banners and pop-up boxes). On most occasions this will mean you never see the same pop-up advertisement more than twice each time you visit the Website.

Please note in order to place an advert you will need to enable cookies in your browser. For details on how to enable cookies, please visit http://www.aboutcookies.org/

Why we use Cookies

The Wedding Dress Link uses cookies for 4 purposes:

  1. To enable the delivery of functionality that improves the ease and speed of using the Website (see above).
  2. To frequency cap display advertisements, particularly pop-up boxes. By limiting advertisement exposure we provide a more compelling user experience for Website visitors and also ensure that advertisements on the Website are more evenly spread across our user base.
  3. To enable us to track the relative demand for different types of Wedding Dresses on the Website. Such information enables us to better target advertising at users searching for specific dresses.
  4. To enable us to track the relative popularity of disparate parts of our Website. This in turn enables us to concentrate our efforts on developing those parts of the Website that are generating the greatest consumer demand.

Third Party Cookies

We also use third party cookies on our Website for various purposes, as detailed below:

Omniture

We use software to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as 'web analytics'. We may also record certain information that customers provide during a Website purchase or other process, such as name, email or postcode. We also capture a customer identifier when registered users log in to the Website.

This information allows us to identify customers and more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. Some of our marketing agencies may have access to this along with other data, to help increase the relevancy and performance of our direct marketing

Google Adsense

We use third-party advertising companies to serve ads when you visit our Website. These companies may also use cookies, over which we have no control. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Automatic Logging of Session Data

We automatically log generic information about your computer and your computer's connection to the Internet, which we call "session data". Session data consists of things such as device information, IP address, operating system and browser software information, and the activities conducted by you while on our Website. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the Website the user wishes to view. We collect session data because it helps us to analyse such things as what items visitors are likely to click on most, the way visitors are clicking through the Website, how many visitors are surfing to various pages on the Website, how long visitors to the Website are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor’s Internet Service provider (ISP) and the approximate geographical location of his or her point of connectivity. We may also use some session data, such as the pages you have visited on our Website, to send you e-mail messages focused on matters that you may be interested in, unless you have previously opted out of receiving such messages. We also use session data to help prevent fraud and unauthorised use of our Website.